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MTA Advertising and Partnerships

Create Unique Branded Experiences

The MTA helps businesses and brands tell their stories to millions of riders, earn media attention, and create unique experiences. We can help you:

  • Introduce a new product
  • Entertain riders
  • Brand a station
  • Set up a photoshoot or fashion show
  • Film a movie
  • Leverage our iconic symbols and imagery on your products through licensing
  • Something completely new and different!

We’re here to help make it happen.

See our full advertising policy.

Mr. and Mrs. Met stand in the middle of a Long Island Rail Road train car with Mets fans wearing jerseys sitting in the seats
Mr. and Mrs. Mets on the Long Island Rail Road for the Mets Home Opener MTA
Leslie Odom Jr. sings with a guitarist and drummer in front of a tiled wall with the "Union Square" station name
Leslie Odom Jr. performs at 14 St-Union Square MTA

For performances, special events, and activations, share your idea here.

Contact Lucy Zachman for all inquiries. 
Lucy Zachman
SVP, MTA Advertising & Promotions
lucy.zachman@mtacd.org
(212) 878-7276

Get your message in front of a captive audience of over 4 million+ transit riders daily, with tremendous impact and frequency at high-traffic locations. Advertising on NYC subways, buses, and trains offers unparalleled reach to some of the most intelligent, savvy and affluent consumers in New York City. Transit advertising provides exceptional value and is the perfect way to command the attention of busy commuters in a captive setting.

Our vast network of digital screens includes:

  • NYC’s subway stations, platforms, train cars, and buses
  • Long Island Rail Road and Metro-North Railroad stations, platforms, and trains cars (coverage throughout Westchester, southern Connecticut, and Long Island), as well as Grand Central Terminal, Grand Central Madison, and Penn Station 

To buy advertising, contact OUTFRONT MEDIA.
Justin Getz
OUTFRONT MEDIA
justin.getz@outfront.com
(212) 297-6592

MTA Away Co-Branded Promotions

Want to bring riders to your business or event?  MTA Away presents subway, bus and commuter railroad riders with money-saving deals and fun destinations. Whether it’s a new museum exhibit, sporting events, or Broadway show we can amplify your brand’s message in a targeted and affordable program. Our three-tiered offering includes:  

  • Turnkey out-of-home and online media advertising 
  • Robust MTA Away promotional efforts 
  • Inspiring editorial, unmatched by other transit systems 

The program employs easy-to-use advertising templates, deal and travel inspiration content on MTAaway.com and amplification via @MTAaway social handles.  All of this provides MTA Away partners with immediate and effective reach at a reasonable cost.  

To learn more about MTA Away, see our media kit for information or contact our team:

Mark Heavey 
Director, Business Development 
mark.heavey@mtacd.org 
(212) 878-7132 

Subway passengers walk past a wrapped shuttle train in bright yellow that says New York Times Games
A wrapped subway train car
A view inside Penn Station with MTA Away ads on pillars for a Melissa Etheridge show
An MTA Away co-branded promotion at Penn Station